I’m about to let you in on a strategy for siphoning off property owner leads and accounts from your competition.
And please don’t worry — it’s perfectly ethical!
Now, this strategy will only work if you feel confident your property management company is better than your competition.
I can’t emphasize this enough:
If deep down, you know your company is not better than your competition, or you’re not sure, this strategy won’t ultimately produce results for you. (If you’d like some help creating services or offers to set you apart from your competition, I can help you out with that, too.)
When your competitor’s’ potential clients are searching for them on Google, they’ll usually type in the company’s name, right? Often, they have a specific company name in mind, and they’ll type it out in its entirety…
So, next time you run a Google ad campaign, create a campaign targeting your competitor’s name in searches.
Then, in the ad’s messaging, you’ll compare your services to your competitor’s.
You have the potential client’s attention; now demonstrate how the service and value you provide is far above and beyond your competition’s — the very company they’d originally searched for.
So often your competitors’ communication might not be that great (trust me, I see this all the time). Their services might be lacking. Their tenants aren’t actually that happy.
You probably know your competitors’ weak points — so play on that knowledge within the marketing message!
At the same time, play up your strengths, highlight how your communication is better, zero in on what sets you apart, etc.
With this simple strategy, you’ll have successfully siphoned off accounts and property owner leads from your competitors, all with your ethics perfectly intact.
Try it out and let me know how it goes!
This is just one strategy from my bag of marketing tricks. If you’d like to hear more, I’d love to talk about working together.