Consistently generating quality property owner leads can be difficult…

I’ve seen how small changes to a property management marketing campaign can be the difference between success or failure.

Watch this video to discover 2 key “tweaks” we made to a property management marketing campaign that resulted in a property manager in Maryland acquiring 7 doors in 14 days.

Recently one of our now-clients in Tampa, FL came to us because they were looking to generate more property owner leads but their old website / marketing company wasn’t able to achieve our client’s goal of 50-60 owner leads per month.

What I’ve learned throughout the years is that sometimes the goals of property managers aren’t realistic for their target area…

So before we take on new clients, I always research their market to ensure that their growth goals align with the rental demand in their area.

Tampa is a very active rental area and our client’s goals checked out with the demand in their area.

Their previous website / marketing company wasn’t happy that that their client was leaving to go to us…

How do I know that?

Because they transferred our client’s website to us in shambles!

The website contact forms weren’t working, pages were broken throughout the site and a list of other items needed to be fixed.

It took us about 4 weeks to fix but…

Here’s what happened…

Before we took over, in January they received 11 leads from their old website / marketing company…

When we re-launched their website, they received 9 owner leads within the first 9 days of February and they’ve been averaging about 1 lead per day since then.

Our client was excited about the results but very curious about how this was happening so quickly.

Watch this video to hear what I told him…

Acquiring doors is more difficult than most property managers realize…

They choose a marketing company (because marketers all do the same thing right?) and several months later, they’ve spent thousands of dollars with very little growth to show for it.

The problem is that unless you have experience in generating quality property owner leads for a property management company, its unlikely you will be successful the first few times you try.

Marketing for property managers is an art form and… its a skill that we’ve strengthened and refined over the last 12 years.

In this video I discuss how one of our clients’ received 7 property owner leads in only 10 days.

Before using my team and I, it took him 5-6 weeks before he got just 1 lead!

If you’re a property manager looking to break through the ceiling of growth and acquire more units than you’re losing…

…feel free to reach out to my team and I

Sometimes we have property managers contact us who are looking for a miracle…

They have just a handful of doors, don’t have much money to spend on marketing but immediately expect to acquire 20 doors per month…

Unfortunately, most of the time, business (or life) doesn’t work that way.

I find that our most successful clients are those who think “long-term”.

They understand that their business is a result of the decisions they’ve made in the past.

So in order to hit their growth goals, they must invest now, to hit their goals for the future.

Our first property manager client, Bay Management Group did exactly that.

When we first met with the owner, he demanded we started with search engine optimization.

He was willing to wait 9 months for his investment to pay off…

But in 6 months, after ALOT of hard work on our end, he started seeing the results of his investment.

Over the course of 5 years, he grew from 100 to 3000+ doors.

Watch the video above to learn about our 3-M approach to marketing and how we stack short and long term strategies to snowball growth for property managers.

Have you ever heard of reverse optimization?

Probably not… because I created the term (lol)

Reverse optimization is how one of our clients in Sacramento, CA got 14 doors in one week and several more the following week!

Have you ever heard of reverse optimization?

After telling you this, I have a feeling you might be curious how “reverse optimization” works…

So here’s the secret:

After a few months of generating quality property owner leads for our clients, I ask them for a list of leads they’ve closed into new accounts.

Then we reverse engineer the common factors that those closed accounts have, like…

Are they located in a certain zip code(s)?

Was there a common marketing message we used that generated these new accounts?

Was it a certain keyword these leads entered into Google?

Is there a pattern to the days of the week they initially inquired?

…in addition to many other factors.

Once we identify those common factors, we then re-focus the campaign based on the proven data that acquires more customers (not just leads).

Doing this creates massive momentum and efficiency in acquiring more units for our clients.

Many times we’re able to reduce our client’s marketing budget AND produce even better results.

Interested in acquiring more units?

See how we’ve helped other property managers:

https://jonathanpassley.com/results-weve-achieved-for-property-managers/